graphic design standards
Design Skills 30%
Composition: Clarity of message, understanding of Design Principles (White space, symmetry, repetition, proximity, alignment, and focal point are used effectively. Pages (and elements within pages) fit within their borders in a pleasing manner.
Color: Colors work together, reinforcing the theme of the design. Background color enhances images and text design. Colors strongly support readability.
Typography: Text is readable, and selected fonts support design goals. Type sizes reflect desired emphasis and hierarchy. White space around text strongly supports readability and design. Fonts and text effects add to mood and tone. Fonts enhance readability through color, size, and contrast.
Layout: Consistent and coordinated page layout and styles appear on all pages. Layout gives audience access to all content and graphics and is intuitive to read and follow.
Use of technical elements (Photoshop, InDesign, Illustrator, or Acrobat) : Use of technical elements and effects adds to the overall design and layout by enhancing the audience’s experience (though readability, navigation, and so on) and supporting the goals and purpose of the project. Use of such elements or effects is not excessive or distracting.
Project Plan: Project plan is thorough, complete, and very clear.
Concept ans Creativity: Understanding Image Composition, Understanding techniques used to create visual hierarchy, Understanding and employing design principles, Understanding and employing color theory, Typography, Layout, Plan. Use of proper tool for specific project. Designing for a specific audience. Understanding impact of typography. Understanding relationship between color, typography layout and tone. Redesigning based on feedback. Applying principles of print and web design.
Technical Skills 30%
Image Manipulation Images are cleanly manipulated, using a full range of techniques and tools such as color correction, filters, retouching, transforming, and blending.
Drawing, Illustrations are cleanly and clearly drawn, effectively using the full range of drawing and effects tools. Color is consistently applied and is configured for print, web, or video.
Optimization; Images have an excellent balance of quality and file size.
Tool Use - Student knows what tool to use to create desired elements and effects or uses resources effectively and independently to find out. Uses tools efficiently.
Crafstmanship: Work has no evident imperfections. Work is clean and neat.
Use of Computer, Cameras and equipment. Use of software and understanding which software to use. Working with specific tools in each piece of software and how best to use them. Exporting files. Understanding Print formats.
Research and Communications Skills 15%
Design Process: The design process includes all appropriate elements, such as sketches, design comps, project plans, and review comments. The final product accurately reflects the project plan, including thoughtful design decisions made during production and design comp revisions based on feedback.
Feedback: Reviews of other students’ designs provide thorough and insightful analysis of content and design. Uses clear and informative vocabulary in feedback and connects comments to design and content. Feedback is always constructive.
Presentation: Design presentations clearly and completely state the goals, design principles, and requirements of a project Team Collaboration: Student collaborates freely with other students to provide feedback or assistance. Fulfills assigned team roles and contributes equally to project work. Consults with other team members on major project decisions and voluntarily helps others build skills to complete the project.
Communication. Communicates information cleary, Communicating purpose and goal, Communicating and presenting design decisions, using correct terminology, understanding issues and guidelines, analyzing and Providing insightful critiques and feedback. Planning and presenting. Planning strategies to guide inquiry.
Project Management Skills 15%
Design Progress: Student uses project plan to guide the design and development process. Thoughtfully uses peer, instructor, or client feedback to guide the redesign process.
Peer Review: Student responds thoughtfully and completely to feedback deciding which feedback most effectively improves the content and design of the projects.
Time Management: Student thoughtfully and effectively allots time for each phase of the design and development process. Completes all phases on schedule.
